First Finishers: The Importance of Pricing Your Home Right

First Finishers: The Importance of Pricing Your Home Right

Are you planning to sell your home? Whether you're a first-time seller or a seasoned pro, one of the most critical factors in achieving a successful sale is setting the right price for your property. The real estate market is constantly evolving, and it's essential to stay informed and realistic about your expectations. In this blog, we'll explore why pricing your home correctly from the outset can lead to a smoother and faster sale process, and why overpricing could do more harm than good.

1. Sensible Pricing Boosts Sales Success

In the current real estate landscape, property prices have moderated, but demand remains strong across the market. Setting a sensible and realistic initial price is crucial for attracting potential buyers. Overpricing your home might push away interested parties who could otherwise have been the perfect match for your property. Remember, first impressions matter, and a well-priced home will garner more attention, increasing the likelihood of receiving offers.

2. Avoiding Price Reductions

Data from Rightmove highlights the importance of getting the pricing right the first time. Properties that undergo price reductions are 10% less likely to receive offers. Additionally, these homes spend more than twice the amount of time on the market before finally going under contract. A price reduction can signal to buyers that there might be an issue with the property or that the seller is desperate to sell, leading to potential buyers becoming hesitant or offering even lower prices.

3. Trust the Experts

After a period of substantial property price increases, sellers might become overly optimistic about the value of their homes. This emotional attachment and financial expectation can lead to setting an inflated price. Experienced and knowledgeable real estate agents have their finger on the pulse of the current market trends. Trusting their expertise in pricing your property can prove to be invaluable. They will assess your property objectively and provide you with a fair market value, ensuring you don't miss out on potential buyers due to an unrealistic price tag.

4. The Reality of Price Reductions

Recent research by Zoopla reveals some eye-opening statistics about price reductions. On average, sellers reduced their initial asking price by 3.8% before achieving a sale. However, it's essential to note that more than 40% of sellers had to accept offers of 5% or more below their original asking price. These numbers demonstrate that overpricing can lead to significant negotiations and potential losses for sellers, while correctly pricing from the start can result in a smoother transaction.


Selling a house is a major life event, and setting the right price is crucial for a successful and stress-free experience. Avoid the temptation to overprice your property based on past market performances or personal sentiments. Instead, rely on the expertise of experienced real estate agents who can provide an objective assessment of your home's value in the current market.

Remember, a well-priced home attracts more potential buyers, increases your chances of receiving offers quickly, and reduces the time your property spends on the market. So, be a "First Finisher" in the real estate race by pricing your home right and securing a successful sale. Happy selling!

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